IC: Instagram @priyashanotpriyashah
Priyasha Saluja, a self-taught chef specializing in plant-based cuisine and the creator of ‘The Cinnamon Kitchen’, commenced her culinary venture with an initial investment of 50 thousands INR. Over time, her enterprise has flourished significantly, boasting an impressive revenue of approximately 6 crores. This success story exemplifies how dedication and ardor can transform modest beginnings into substantial achievements.
Her entrepreneurial prowess garnered widespread recognition when she showcased her innovative business concept on Episode 2 of Shark Tank India(Season 3), captivating the audience’s attention. Furthermore, she secured vital financial backing from Shark Aman Gupta (Co-Founder and CMO of boAt Lifestyle).
Let us explore her remarkable journey, from humble investments to generating millions in revenue.
Table Of Contents
Priyasha Saluja Early Life and PCOS Diagnosis
- Priyasha Saluja embarked on her journey at the age of 13, around 1996, upon discovering she had Polycystic Ovary Syndrome (PCOS). At that time, PCOS was relatively unknown, posing significant challenges for her. She grappled with feelings of shame and isolation as she navigated her health condition.
- Recognizing the importance of dietary choices in managing PCOS, Priyasha adopted a commitment to nutritious eating, prioritizing wholesome foods while minimizing sugar, salt, and unhealthy fats. However, she encountered frustration in her quest for healthy options, as many supposedly “healthful” products in supermarkets contained hidden sugars and artificial additives.
- Despite her passion for food, Priyasha transformed her adversities into opportunities. Her situation improved upon relocating from Delhi to Bombay, where she gained autonomy in her kitchen space. This newfound freedom empowered her to take charge of her health.
- Delving into recipe experimentation, Priyasha began sharing simple yet nutritious recipes and lifestyle tips on social media, aiming to assist others grappling with similar health issues. She observed a prevalent desire for healthier snack alternatives among many individuals who struggled due to time constraints and limited resources.
- This realization served as the catalyst for Priyasha to establish The Cinnamon Kitchen, a culinary venture dedicated to crafting delectable snacks that prioritize both flavor and health benefits.
Priyasha Saluja Professional Journey
- In 2014, Priyasha Saluja embarked on her professional journey in the realm of marketing at Asian Paints, gaining valuable insights into product promotion strategies.
- Between 2015 and 2016, she immersed herself in the corporate environment as a management trainee at PwC in Gurgaon, broadening her understanding of business operations.
- In 2016, Priyasha transitioned to the role of a management trainee at Zodiac Clothing Co. Ltd. in Mumbai, where she delved into the nuances of the clothing industry.
- From 2016 to 2017, she took on the responsibility of managing social media platforms at Dentsu Aegis Network in Mumbai, further honing her marketing expertise.
- Between 2018 and 2019, Priyasha refined her skills in communication and management as an account executive at Taproot Dentsu India Communication Private Limited in Mumbai.
- Since August 2019, she has been actively charting her own course as the founder of The Cinnamon Kitchen in Delhi, fervently sharing her expertise in pastry and culinary arts.
Birth of Priyasha’s ‘The Cinnamon Kitchen’
- In 2018, Priyasha Saluja made the decision to share her enthusiasm for healthy living on Instagram, giving birth to The Cinnamon Kitchen.
- Founded by Priyasha Saluja, The Cinnamon Kitchen strives to redefine guilt-free indulgence with its range of spreads, snacks, cookies, cakes, and breads.
- As the Instagram page gained traction, it evolved beyond merely showcasing recipes. It transformed into a welcoming space where individuals engaged in discussions about healthy habits and mindful living, resembling a virtual gathering spot for those seeking a taste of the good life.
- Then, in 2019, Priyasha had an epiphany: “Why not bring this goodness into every household’s kitchen?” Thus, she established a small kitchen at her home, simplifying access to nutritious snacks for everyone.
- Fast forward to 2020, and The Cinnamon Kitchen was concocting something truly extraordinary.
- Starting from a modest kitchen corner adorned with a handmade logo, The Cinnamon Kitchen quickly gained popularity. Celebrities jumped on board, while regular customers couldn’t get enough of the delectable and distinctive snacks.
- By 2021, the need for a larger kitchen was evident. The buzz surrounding The Cinnamon Kitchen was so intense that loyal patrons spread the word, attracting interest from retailers as well.
- Thus, they relocated to a spacious 1,000-square-foot venue, providing ample room for culinary creativity. In 2022, they expanded their reach, distributing their products nationwide.
- However, the confines of the 1000-square-foot kitchen soon felt restrictive, prompting yet another move.
- Now, in 2023, The Cinnamon Kitchen stands as a bustling hub of business activity. They have forged partnerships with e-commerce platforms such as Blinkit, LeMarche, and Amazon.
- Remarkably, their growth trajectory continues unabated, as they remain steadfast in their commitment to quality and innovation.
- This bakery, specializing in delicious and healthful treats, has captured the attention of Bollywood luminaries like Sonam Kapoor, Arjun Kapoor, and Malaika Arora.
‘The Cinnamon Kitchen’ Revenues
- The financial trajectory of The Cinnamon Kitchen showcases remarkable growth, with notable revenue milestones achieved over the years:
- Commencing with 1.5 lakhs in 2019, they witnessed substantial annual increases: 12 lakhs in 2020, 25 lakhs in 2021, and an outstanding 82 lakhs in 2022.
- However, their pivotal moment came in 2023, soaring to an impressive 6 crores, credited to shrewd performance marketing strategies.
- Maintaining a solid 30% profit margin consistently underscores The Cinnamon Kitchen’s proficiency in business administration.
- Beyond the financial figures, this narrative highlights The Cinnamon Kitchen’s dedication to culinary excellence and astute business management.
Priyasha Saluja’s Shark Tank Journey
- Priyasha Saluja seized an exciting opportunity to showcase her journey on Shark Tank India Season 3, presenting her business to a panel of astute investors.
- Proposing a Rs 60 lakh investment in exchange for a 2% stake in her company, Priyasha not only impressed the investors with her products but also won them over with their taste. Ultimately, she struck a deal with Aman, securing a Rs 60 lakh investment for a 5% share in her business.
- The pivotal moment in her entrepreneurial voyage underscored the confidence and backing of seasoned investors, affirming their belief in and support for her venture.
After the Shark Tank epsiode many memes were made as she said that her credit score was very high and also based on the funny conversation between Aman Gupta and her.
Priyasha Saluja’s journey, from grappling with PCOS as a teenager to becoming the driving force behind ‘The Cinnamon Kitchen’, exemplifies resilience, passion, and the transformative impact of wholesome snacking. More than just a bakery, ‘The Cinnamon Kitchen’ embodies a movement toward mindful living and enjoyable eating experiences. Despite its growth, the brand remains dedicated to authenticity, inclusivity, and the pursuit of excellence for its growing community.
